It is so ridiculously exciting to be posting this. C1ick Match, and what is now known as The Archetype Process, is live and the profiles we have been using are now available to the public! We have been working with Dustin since 2013 as a photo editor and we give a huge amount of credit for our success to the work he has done for us for so long. What’s really exciting is that now the products he has created are available to the public for the first time since he started developing his film profiles years ago.
These aren’t just your regular presets either. With a preset, most of the adjustments are made in Lightroom so when you look at the adjustment panels most of the sliders are already moved to specific positions. The Archetype Process profiles are completely different. Rather than using Lightrooms limited adjustment in the basic panel and HSL, most of the work is done behind the scenes.
Imagine it this way. As a film photographer I import my film scans into Lightroom and they’re already very close to being a finished product. I make limited adjustments to the white balance, tint, exposure, contrast as well as the highlights, whites, shadows and blacks. I never do anything outside of the basic panel. These profiles work the same way. After you import your raw digital file and apply the profile the settings are still zeroed out, just like a film scan. In fact, many of the adjustments I make are almost exactly the same as how I edit my film scans.
Beyond that, these profiles have the absolute closest look to film. You’re able to get the same great highlight detail as well as shadows with the same color cast as what you would get when you shoot film. The other area they excel in is great skin tone. When Dustin was developing these profiles, skin tones were always a priority. As a family photographer I always edit for skin tone and let everything else fall into place. Thankfully, these profiles hit the film look so well that I don’t feel like I’m sacrificing anything when editing.
Yes, this is a biased mini review! We aren’t paid by Dustin or The Archetype Process and we don’t have anything at stake in the success of this company. It’s biased because we really believe in the product that Dustin is selling. As someone who has worked with us as an editor we have seen his incredible attention to every single detail in everything he does. He is a perfectionist and it shows in the quality of his work and these profiles are no exception. In my opinion these film profiles are the best film emulation product on the market right now.
The following images have been edited using several of the C1ick Match profiles. All of the different film stocks have been scanned on both the Fujifilm Frontier as well as the Noritsu.
Left: Kodak Portra 800 +1 | Noritsu, Right: Kodak Portra 800 +1 | FrontierKodak Portra 800 | Frontier Kodak Portra 160 | Frontier Kodak Portra 160NC | Noritsu Fujifilm Pro400H | Noritsu Kodak Portra 800 | Noritsu Kodak Portra 160 +2 | Noritsu Kodak Ektar 100 +1 | Frontier Kodak Portra 160VC | Frontier Kodak Portra 160NC | FrontierKodak Portra 800 +2 | Noritsu Kodak Portra 400UC | Frontier Kodak Ektar 100 +2 | Frontier Kodak Portra 160 +2 | Frontier Kodak Portra 400 +1 | Noritsu Kodak Ektar 100 | Frontier Fujifilm Pro160S | Frontier Kodak Portra 400 | Frontier Kodak Portra 400UC | Frontier Fujifilm Pro800Z | Noritsu Kodak Portra 400 | Frontier Kodak Portra 400 | Noritsu Fujifilm Pro400H +2 | Noritsu Fujifilm Pro800Z | Frontier Fujifilm Pro800Z | Frontier Fujifilm Pro400H +2 | Frontier Kodak Ektar 100 +2 | Frontier Kodak Portra 160 | FrontierYou can check out more and view the tutorials at www.c1ick.com or www.thearchetypeprocess.com 🙂